About
The Founder
Damian is an AI Commercial Architect and strategic advisor to founder-led businesses across the UK. He works at the intersection of business strategy, AI governance, and human psychology - helping founders navigate the most significant commercial transition of our time without losing their minds or their margins.
His background spans business development, commercial strategy, and the psychology of decision-making. He has delivered TEDx talks on mindset and performance, spoken at the Silverstone Technology Cluster, the Advanced Engineering show, and to manufacturing and B2B audiences across the UK. His weekly newsletter, read by thousands of founders and business leaders, has become a trusted voice in the AI conversation.
The Rethinking Business approach is built on a simple conviction: most businesses do not have an AI problem. They have a strategy problem. Fix the strategy, and AI becomes a genuine force multiplier. Skip the strategy, and AI becomes an expensive distraction.
"You don't need McKinsey. You need someone who translates AI into business reality. That's rare."
What We Believe
We never recommend a tool before we understand the business. The 10-80-10 rule exists because the first 10% - the strategic thinking - is the whole game.
AI is a force multiplier, not a replacement. The businesses that win will be those that combine AI capability with irreplaceable human judgement, creativity, and accountability.
The EU AI Act is real. Regulatory risk is real. But governance should enable innovation, not prevent it. We build frameworks that protect you without slowing you down.
We are not impressed by the latest model release. We are interested in whether AI creates genuine commercial value for your specific business. That is a very different question.
Watch Damian Speak
Damian's TEDx talk on the psychology of high performance - how mindset shapes outcomes in business and in life. A foundational perspective that underpins the Rethinking Business approach.
Damian's keynote on AI strategy for founder-led businesses - cutting through the hype to deliver a commercially grounded framework for navigating the AI transition.
Speaking & Thought Leadership
Damian speaks regularly to manufacturing clusters, founder networks, and B2B leadership teams. His talks cut through the hype to deliver practical, commercially grounded insight on AI strategy, governance, and the future of work.
If you are organising an event for founders, manufacturing leaders, or B2B executives and want a speaker who will leave the audience with something genuinely useful, get in touch.
Enquire About Speaking