AI Strategy & Commercial Architecture
Rethinking Business helps founder-led SMEs build a genuine AI strategy - not a collection of subscriptions. We are a thinking partner, not a tool vendor.
"Don't automate chaos."
Fix the business model first.
"AI won't replace you."
A competitor using AI without strategy will.
"Before you buy tools,"
understand what you're actually trying to achieve.
"Agentic commerce is coming."
Are you architected for it?
How We Work
4–6 Weeks · £8k–£20k
A focused engagement that produces your AI Readiness Assessment, Commercial Friction Map, Governance Framework, and a 12-month roadmap. No theory. No fluff. Just a clear path forward.
Learn More 02£2k–£5k per month
Ongoing strategic counsel as your business navigates AI adoption. Quarterly steering sessions, tool review, governance updates, and internal AI Generalist coaching for your leadership team.
Learn More 03Cohort-Based · Recurring
Structured learning programmes for Ops leaders, Commercial directors, and aspiring AI Generalists. Build internal capability that compounds over time, rather than depending on external consultants.
Learn MoreThe Framework
Every successful AI implementation follows the same pattern. The first 10% is the human bit - setting the business case, the goals, the guardrails. The 80% is where AI does the heavy lifting. The final 10% is expert human oversight, verifying accuracy and providing the judgement that AI cannot replicate.
Most businesses skip the first and last 10%. That is why they fail. We make sure you do not.
Learn About Our PhilosophyHuman Input
Setting the business case, tone, context, and guardrails. The strategy that makes everything else possible.
AI-Driven
The heavy lifting. The autopilot. The analysis, generation, and processing that used to take hours or days.
Human Oversight
Expert eyes on the output. Is this right? Can we trust it? Does it serve the business objective?
Who We Work With
Revenue Range
£2m – £50m
Big enough to have margin. Small enough to move fast.
Sectors
B2B, Manufacturing, SaaS, Engineering
Industries where AI creates real commercial leverage.
Team Size
10 – 150 Staff
Organisations where one strategic decision changes everything.
Geography
UK-Based, Globally Trading
Founder-CEOs who want to compete on the world stage.
Ready to Rethink?
You don't need McKinsey. You need someone who translates AI into business reality. Book a complimentary 30-minute strategy call and find out if we are the right fit.
Book Your Strategy Call