Thinking clearly about AI.

Weekly insights on AI strategy, governance, and the future of founder-led business. No hype. No vendor pitches. Just clear thinking.

·February 2026·6 min read

Why Most Businesses Are Building the Wrong Bridge

A group of military trainees were given materials and one order: build a bridge in four hours. Within thirty seconds, they failed. Not because they lacked skill, but because they never asked why. The same mistake is costing businesses millions in AI spend.

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The EU AI Act: What Founder-Led Businesses Actually Need to Know

The EU AI Act is forcing boards to act. Most SMEs are behind. Large consultancies are too expensive and too theoretical. Here is what you actually need to understand - and what you can safely ignore for now.

February 2026 · 8 min readRead

Agentic Commerce Is Coming. Is Your Business Architected for It?

Within five years, 95% of B2B purchasing journeys will be initiated by AI agents, not humans. Most businesses are completely unaware this is coming. Here is what it means for your commercial model.

January 2026 · 7 min readRead

The AI Generalist: The Most Valuable Role Emerging in Business

Companies don't need everyone learning prompts. They need three to five people who can bridge the gap between AI capability and business reality. Here is how to identify and develop them.

January 2026 · 5 min readRead

What Manufacturing Leaders Get Wrong About AI Adoption

Most manufacturing firms don't want 'AI'. They want margin improvement, cost reduction, and risk mitigation. The businesses that succeed will be those that start with the business problem, not the technology.

January 2026 · 6 min readRead

Don't Automate Chaos: The Foundation Work Most Businesses Skip

Before you implement any AI tool, there is a question you must answer honestly: is your business model actually working? AI amplifies what is already there - the good and the bad.

December 2025 · 5 min readRead

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